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The Executive Course in Digital Marketing

10 modules85 hrs/9 weeks 4 certifications

Batches: Weekday/Weekend
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Executive
Program

Executive Course lets you dive headfirst into the world of Digital media and Analytics through our informative and concise modules. Our high-profile experienced faculty will give you various industry insights and share trade secrets.

“If your Business is not on the internet, then your business will be out of business” – BILL GATES
Course OVerview
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Introduction to Digital Marketing
  • What is Digital Marketing
  • Diff between Online Marketing and DM
  • Evolution of Digital Marketing
  • Why Online/Digital Marketing
  • Benefits over Traditional Marketing
  • Objectives of Digital Marketing
  • Elements of Digital Marketing
  • Digital Marketing Measurement
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Website designing and development (Wordpress)
  • Introduction to WordPress
  • WordPress for blog and website
  • Adding WordPress blog to a site
  • WordPress installation and settings
  • WordPress dashboard
  • Plugins and Widgets
  • Customisation of Wordpress
  • Importing and Exporting
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SEO (Search engine optimization)
  • Introduction to SEO
  • A Model of Search Engines
  • On-Page Optimization
  • Off-Site Optimization and Link Building
  • Keyword Research and Competitive Analysis/li>
  • Local SEO
  • SEO Measurement
  • Changing State of SEO
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Web Analytics
  • Introduction to Digital Analytics
  • Building Blocks
  • Fundamentals of Digital Analytics
  • Business Perspective
  • Methodology - Lean Six Sigma
  • Audience, Acquisition and Behaviour
  • Conversions and Onboarding
  • Managing Analytics and expansion
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Content Marketing
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Targeting Customer Intent Instead of Demographics
  • Targeting Key Influencers
  • Help, Hub, and Hero Content
  • B2C and B2B Content Marketing Tactics
  • Measuring Content Effectiveness
  • Future of Content Marketing
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SEM (Search engine marketing)
  • What is Pay Per Click (PPC)?
  • Research & Bid Management
  • Setting Up A Campaign
  • Creating Ads & PPC Tools
  • PPC Measurement
  • Other Tools
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SMM (Social Media Marketing)
  • Introduction to social media
  • Features of social media
  • Social Media Strategy
  • Content Marketing in Social Media
  • Online reputation marketing
  • Platforms of social media
  • Social Media Selling
  • Social Media Measurement
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Email Marketing
  • Introduction to Email Marketing
  • Elements of Email
  • How to create effective email content
  • Build and Maintain Your List
  • Avoid Spam Penalties
  • AImplement effective email marketing campaigns
  • Campaign Measurement
  • Automation Basics
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Mobile Marketing
  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Promotions
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Types of mobile marketing strategies
  • SMS marketing
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Whatsapp & Webchat Process
  • What is Whatsapp marketing with facts and figures
  • Benefits of Whatsapp marketing
  • Whatsapp business features
  • Campaign strategies
  • Webchat process- Artificial intelligence and Human
  • Engagement techniques and strategies
  • Webchat tools

Our Modules

Introduction to Digital Marketing
Website designing and development (Wordpress)
SEO (Search engine optimization)
Web Analytics
Content Marketing
SEM (Search engine marketing)
SMM (Social media marketing)
Email Marketing
Mobile Marketing
Whatsapp & Webchat PROCESS
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Financial Digitization For All

Digital marketing is the most exciting game in the world right now. Accessible to everyone, empowering everyone. We transform careers with digital marketing training courses that set the global standard.

Graduates or Pursuing Graduation

IDMAA’s training helps you reach your potential and ensures that you bag your dream job. Learn from the best to outclass the rest.

Working Professionals

Through IDMAA’s flexible training schedule you can upgrade your skills every weekend. Expand your resume, expand your career options!

Entrepreneurs/Freelancers

With IDMAA’s best in class training team provides you with the right set of tools to expand your business. Expanding horizons leading to expanding businesses.

Housewives

Extensive practical training modules that open the door to financial prosperity. Empower yourself to Financial Freedom.

Why Choose IDMAA?

3 years free alumni status

Flexible batch timings

100% placement assistance

  • Live practical's with campaign exposure
  • 7 certifications
  • Updated syllabus (revising syllabus in every 2 months)
  • High profile working professionals
  • Doubt solving sessions after every module
  • Flexible batch timings
  • 100% placement assistance
  • Guidance for freelancing
  • Complimentary courses

Register yourself and get early bird scholarship. Call +91 77109 23182 Now!

A Digitally
Secured Future

With over 2 lakh jobs in the Indian market and infinite opportunities worldwide a bright and prosperous future awaits you after you have completed a course with IDMAA.

  • With MNC in the digital Marketing sector
  • With Ad agencies
  • On Freelancing projects
  • Affiliate marketing through blogs
  • Starting your E-commerce website
  • As a Trainer in Digital Marketing
  • As a Influencer on Social Media platforms
  • As a Digital Marketing Consultant

Our Placement Process

Step 1

The Student successfully completes their course in Digital Marketing.

Step 2

Our dedicated placement team gets in touch with the student.

Step 3

Our placement team helps build the resume of the student.

Step 4

The placement manager circulates the student's resume to multiple companies.

Step 5

The placement manager explains the job profile to the student.

Step 6

The placement team schedules an interview between the company and the student.

Step 7

The placement manager takes the company's feedback after the interview.

Step 8

Once selected, the student receives an offer letter from IDMAA, released by the company

Complimentary Courses

At IDMAA we believe in all-round development. Thus, we provide complimentary courses to our students so that they can become Industry Leaders.

Sales And
Negotiation
Communication And
Presentation Skill
Interview
Skill Developement

Facts And Questions

There is no pre-requisite to join Digital marketing course, if you’ve successfully cleared HSC, you can be a part of IDMAA (freelancing). But if you want to get a full time job, then you need to be atleast a graduate in any specialization. Entrepreneurs, housewives, working professionals are also eligible for the course to upgrade their skill sets.
Yes, you will get certificates after the course completion. IDMAA offers two distinct courses to your learning needs. For executive course, you will receive 4 certifications and for masters you will receive 7 certifications from IDMAA, google and HubSpot.
Yes, IDMAA students will get soft copies of study material and related videos, which will cover all the topics covered in the lecture module wise and give better understanding about the modules respectively. We would also be helping students with Samples papers, mock exams, and related digital marketing books which students can issue from IDMAA library.
We as an institute believe in giving you practical and implementation knowledge. We would be providing IDMAA students live projects for every modules possible with hand on experience on tools.
Yes, absolutely. You can repeat the lectures as many times as you want till the time you don’t understand the topic. There would be 3 years of free classroom access once you finish the course.
After the counseling session, if you are impressed with the services and facilities at IDMAA, you can fill the enrollment form and take admission and can start your career building with IDMAA.
Yes, we are providing free demo lecture after the counseling session just to give you an idea about how lectures are conducted at IDMAA.
YOUR CAREER IS OUR RESPONSIBILTY. We at IDMAA have a dedicated placement team, who looks after the placement of the students. Once you finish the course, our placement team will get in touch with you for the resume building and will start circulating resumes to the companies we have a tie up with and wherever there is a vacancy according to your interest in the profile you want a job. Multiple interviews will be scheduled, until you crack the interview. We will keep trying till the time you don’t find a job.
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